It’s worth $60m (£33.7m) for each four-year games cycle.For this sort of cash, the sponsors get very little in terms of marketing presence. The Olympics has a clean-event policy, which means TV from Turin will not include corporate logos or perimeter-board advertising.This is how sponsors like it, says Lumme. “They are buying into an association [...]

I go so far in my book as to say that it is the contemporary female experience to want to be thin, one that is almost impossible to evade, even in sickness and old age. Since writing it, endless “normal” women have confided in me that they think about their weight every day. They “detox” [...]

How shameful that nearly six decades after the world’s governments recognised a fundamental right to health, in some regions 600,000 women die each year at childbirth and 30,000 children under five die of preventable diseases or sheer hunger each day. One reason for this tragic loss of life is that human resources are insufficient.
Last month [...]

My theory, for what it’s worth, is that this is the kind of scare people actually enjoy because they can blame the Government and don’t have to inconvenience themselves, except by making an extra trip to the hypermarket in their SUVs to lay in supplies of expensively bottled water. Before anyone says or writes another [...]

Women cut and starve themselves, pop pills and purge and slyly hit the gin. Men bottle their emotions, deny the despair and the damage, then blow a fuse. Knives, fists, rage, whisky, hard drugs and suicide: this is the terrain of which bewildered relatives whisper, “He just went mad.” Male lunacy is a big marauding [...]